January 2026

• Shopify Embedded App is Live!

  The Shopify Embedded App was officially released to provide a seamless campaign management experience directly within the Shopify admin.

  • Deep Integration: Deep account synchronization was established, allowing users to produce campaigns through high-level integration.
  • Streamlined Production: A faster and more efficient campaign creation process was implemented.
  • Feature Continuity: Full support was maintained for core targeting and elements, including coupons, exit-intent, gamification, and product elements etc.

• New Element: HTML Element

  The HTML Element was introduced to allow the direct placement of custom HTML, CSS, and JavaScript within any popup.

  • Third-Party Integration: Capabilities were added to embed external widgets, such as schedulers or custom forms, directly into the campaign flow.
  • Design Flexibility: A solution was provided for building bespoke layouts and specialized functionalities that extend beyond the native Popupsmart element library.
  • Direct Code Execution: Full control was enabled for technical users to execute custom scripts and styling, ensuring seamless alignment with unique brand requirements.

October - December 2025

• Cello Referral Program Launch We have officially launched the Cello referral program, allowing users to earn rewards by inviting others to the platform.
• Gamification Element Improvement Updated gamification elements to increase user engagement and drive higher interaction rates.
• Label & Coupon Smart Tag Added Introduced smart tags for labels and coupons, enabling more dynamic and personalized content delivery.
• Image Element Improvement Scaling and resizing images within the editor is now more effective, providing better control over design layouts.
• Opinion Scale Element Improvement Enhanced the opinion scale element for better usability and a smoother feedback collection experience.
• Editor Improvements / Easy Reorder & Effective View: The editor interface has been optimized to make reordering elements simpler and the overall view more efficient.
• Coupon Element EnhancementsEasy Shopify Creation: Users can now create coupons for Shopify directly through the element with greater ease.
• Email Autoresponder Sync: Coupons now automatically sync with email autoresponders for seamless distribution.
• Shopify - Register Flow Improvement: The account creation process has been streamlined, making it easier for Shopify users to register.
• Product Element Improvement: Enhanced functionality for displaying Shopify products within campaigns.
• API Data Connection: Shopify element now connect more effectively with the API to easily retrieve collection and cart data.
• General Updates & FixesFull Screen Campaign Bug Updates: Resolved critical bugs affecting full-screen campaigns to ensure consistent performance.
• Form Sharing Tool Optimization: The form sharing tool has been optimized and relocated to the settings menu for better organization and workflow.

June & July 2025

• Additional language support for Shopify

  Expanded language options have been added to improve Shopify integration.