July 2026

• Google Product Feed Element

  The Google Product Feed Element was introduced to allow products from a Google-compatible product feed to be displayed directly within popup campaigns.

  • Dynamic Product Display: Product information, including images, titles, prices, and links, can be presented automatically within popups.
  • Flexible Layouts: Products can be displayed using different layout options to match campaign and design requirements.
  • Simplified Campaign Creation: Product-based campaigns can be created without manually adding and updating each product.

• Salesforce Integration

  The Salesforce Integration was introduced to automatically transfer leads collected through Popupsmart campaigns into Salesforce.

  • Automated Lead Transfer: Popup form submissions can be sent directly to Salesforce without manual data entry.
  • Custom Field Mapping: Popup fields can be matched with the appropriate Salesforce fields.
  • Streamlined Lead Management: Sales and marketing teams can manage newly collected leads within their existing CRM workflow.

• Show Popup After X Pages Visited

  New Targeting: Show Popup After X Pages Visited

  The Show Popup After X Pages Visited targeting option was introduced to display campaigns after visitors view a specified number of pages.

  • Engagement-Based Targeting: Popups can be shown to visitors who have explored a predefined number of pages.
  • Higher-Intent Audiences: Campaigns can be directed toward visitors who demonstrate stronger interest in the website.
  • Improved Visitor Experience: Popups can be delayed until visitors have had sufficient time to browse the website.

June 2026

• Meta Pixel Integration

  The Meta Pixel Integration was introduced to improve the tracking and measurement of visitor interactions generated through Popupsmart campaigns.

  • Lead Event Tracking: Lead events can be sent to Meta when visitors successfully submit a popup form.
  • Improved Attribution: Popup conversions can be connected more accurately with Meta advertising campaigns.
  • Campaign Optimization: Collected event data can be used to evaluate and optimize advertising performance.

• Browser Targeting

  New Targeting: Browser Targeting

  The Browser Targeting feature was introduced to allow popup campaigns to be displayed based on the browser used by each visitor.

  • Browser-Based Segmentation: Visitors can be targeted according to browsers such as Chrome, Safari, Firefox, Edge, and Opera.
  • Include and Exclude Rules: Specific browsers can be included in or excluded from campaign audiences.
  • Personalized Messaging: Browser-specific announcements, recommendations, and compatibility messages can be delivered to relevant visitors.

January 2026

• Shopify Embedded App is Live!

  The Shopify Embedded App was officially released to provide a seamless campaign management experience directly within the Shopify admin.

  • Deep Integration: Deep account synchronization was established, allowing users to produce campaigns through high-level integration.
  • Streamlined Production: A faster and more efficient campaign creation process was implemented.
  • Feature Continuity: Full support was maintained for core targeting and elements, including coupons, exit-intent, gamification, and product elements etc.

• New Element: HTML Element

  The HTML Element was introduced to allow the direct placement of custom HTML, CSS, and JavaScript within any popup.

  • Third-Party Integration: Capabilities were added to embed external widgets, such as schedulers or custom forms, directly into the campaign flow.
  • Design Flexibility: A solution was provided for building bespoke layouts and specialized functionalities that extend beyond the native Popupsmart element library.
  • Direct Code Execution: Full control was enabled for technical users to execute custom scripts and styling, ensuring seamless alignment with unique brand requirements.

October - December 2025

• Cello Referral Program Launch We have officially launched the Cello referral program, allowing users to earn rewards by inviting others to the platform.
• Gamification Element Improvement Updated gamification elements to increase user engagement and drive higher interaction rates.
• Label & Coupon Smart Tag Added Introduced smart tags for labels and coupons, enabling more dynamic and personalized content delivery.
• Image Element Improvement Scaling and resizing images within the editor is now more effective, providing better control over design layouts.
• Opinion Scale Element Improvement Enhanced the opinion scale element for better usability and a smoother feedback collection experience.
• Editor Improvements / Easy Reorder & Effective View: The editor interface has been optimized to make reordering elements simpler and the overall view more efficient.
• Coupon Element EnhancementsEasy Shopify Creation: Users can now create coupons for Shopify directly through the element with greater ease.
• Email Autoresponder Sync: Coupons now automatically sync with email autoresponders for seamless distribution.
• Shopify - Register Flow Improvement: The account creation process has been streamlined, making it easier for Shopify users to register.